Talking About Your Library
Marketing, communications, advocacy, PR, media relations–these all boil down to talking about your library in a way that invites people to get involved, get excited and support your library. Here are some excellent resources to get you moving in the right direction.
Keeping Track: Marketing Tracker Spreadsheet template
Google Sheet for tracking marketing goals This quarterly spreadsheet includes:
- Space for 4 specific goals
- Space to list strategies and track over time
- List metrics you want to follow on the same page, like library card sign-up and program sign-up/attendance
It’s fully customizable so you can focus your marketing efforts and look for relationships and patterns. Contact Reb with questions or concerns.
Tell people how library services have changed to respond to the pandemic!
Now more than ever it is important to show your community how your library continues to provide resources with limited hours or while the doors are closed. Use this model year round to amp up your advocacy.
Use these social media templates developed by Anne Hamland to show how your library continues to serve and evolve!
- Add your library logo, or ask Anne to make you a text logo.
- Use pictures from your library for the background if possible.
- Use your local statistics, start tracking services now if you aren’t already!
- Download your final product as a PNG and share via Facebook etc.
- BONUS: You can also send these images at the bottom of emails to your library board, city council, nearest newspaper, nearest radio, donors, partners… reminding them of your current services.
Contact Reb if you need help customizing these graphics!
Katie (Glenwood City) asked for help identifying a tool to use to make a screen capture video tutorial for her patrons to show them how to request local holds for curbside pickup.
Here at IFLS I use a Mac, which was here when I got here. QuickTime and iMovie are both installed on this computer, so those are the tools I use to make videos. Leah uses the native recording tools in GoToWebinar to record webinars and saves those to Vimeo, and uses a captioning service. We’re all quickly become adept at Zoom, and you can record Zoom meetings as well.
That wasn’t very useful for Katie, though. While I was off researching options, Katie found and used Screencast-o-matic. (Here’s what Katie’s video looks like.) Screencast-o-matic’s free screen recorder is pretty intuitive and easy to use. For $1.65/month you can also access some paid features like editing and captioning. Bethany Bulgrin, IFLS Bibliographic Services Cataloger, said that she had success using Screencast-o-matic for school.
Kayla from Plum City uses the video recording on her Windows 10 machine through the game bar. She sent along a link to this tutorial.
That Mask Thing
There’s a lot of variety here to match your message. Creating a culture of cooperation is more effective than enforcement.
- It’s the Right Thing To Do Canva documents. Copy before you edit! It should say “It’s the Right Thing to Do”. Use jpg or png for Facebook posts and remember to include alt text in all your Facebook images.
- We’re in the Together poster.
- Older “Our Library Is…” posters
- Posters for libraries from Wyoming: “Wearing is Caring”
Facebook post template on Canva (this photo is from Eau Claire-please insert your own photo): Text I used: Our library staff are carefully considered safety as we begin to share more books between libraries. We’re using data-based research to decide on quarantine times for items before you check them out. I linked the Batelle study information.
Marketing Monday Archives
What is Advocacy?
Don’t let the word scare you. Advocacy is simply talking to people who make funding and political decisions about libraries. It can be a little intimidating, but there are lots of great resources to help.
Advocacy doesn’t have to be a big campaign. A small step like writing a letter or inviting your local officials to library events can have a huge impact.