Marketing and Advocacy


Your IFLS staff person for marketing and communications is Rebecca Kilde (

Questions about advocacy can go to John Thompson (

Tools and templates

for IFLS libraries


MORE app marketing toolkit

MORE e-card Facebook post or blurb graphic Suggested text: If you don’t have a regular library card from a MORE-member library and you’re a Wisconsin resident, you can get an e-card to use MORE’s shared electronic resources. Find the e-card self-registration form here.

Understand advocacy

Don’t run away from this critical tool for your library’s current and future success! Start here:

The Reluctant Library Advocate webinar with Jill Markgraf

Advocacy 101 with Jim Tripp and Rebecca Kilde

Library Legislative Day, 2023

Library Love Story handout created for 2023 Library Legislative Day


The best resources, curated by Reb

Marketing resources

  • Angela Hursh’s Super Library Marketing blog. This is the best library marketing blog I’ve found: it’s timely and actionable. She does a great job of covering social media trends. 
  • From 2020, a Marketing Plan template developed specifically for libraries by marketing staff from several Wisconsin library systems. There’s also an introductory webinar available.

General design resources

Accessible Design Handbook I found this handbook from The Association of Registered Graphic Designers of Ontario. The first chapter is on print design and it’s a clear and concise explanation of what’s important, with examples.

This pdf is a handy chart that explains different file formats and color formats for different applications. PROPR-File-Color-Guide-v01-1

Cole Zrostlek’s Canva Resources (from Tech Days)


Press releases

Most news outlets are ridiculously understaffed. They aren’t likely to have enough journalists around to read a press release, figure out how it applies to their audience and then write a news story about it. I think it’s much more effective to tell a story: 

Website and digital

Use these now

Explore MORE Passport Program

Library Love Story

Library Love Story toolkit, updated each year prior to Library Legislative Day. You can use this all year.

Annual Reports

  • Anne Hamland’s adding Annual Report info to your website video
  • The DPI has an infographic tool.  Instructions are on their website.
  • Templates: click the images for your 2022 canva templates. The Trustee version has a page about customizing graphs and charts in Canva. The February 2023 Marketing Monthly is about annual reports. Most IFLS libraries use Canva. If you don’t use it please contact me, Reb Kilde, at or submit a HelpDesk ticket and let me know the specific resource that would be useful for you. The WPI also has some tools for visualization, available on their website.

Your Title Goes Here

Here are the design and marketing support services that IFLS offers:

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Here's what I do at my library: