Talking About Your Library
Marketing, communications, advocacy, PR, media relations–these all boil down to talking about your library in a way that invites people to get involved, get excited and support your library. Here are some excellent resources to get you moving in the right direction.
Let’s get the word out
This toolkit includes all the communications resources to support a successful postcard campaign to let elected officials know how important libraries have been during 2020. Postcards will arrive the week of January 18th.
What to Say About Neutrality
The Library Responses to Neutrality Issues document was compiled by various System Staff and the Division for Libraries and Technology (DPI) for all of the systems to share with our member libraries. We all hope that the foundational statements and sample elevator speeches will be useful.
Tell people how library services have changed to respond to the pandemic! Great for your annual report communications!
Now more than ever it is important to show your community how your library continues to provide resources with limited hours or while the doors are closed. Use this model year round to amp up your advocacy.
Use these social media templates developed by Anne Hamland to show how your library continues to serve and evolve!
- Add your library logo, or ask Anne to make you a text logo.
- Use pictures from your library for the background if possible.
- Use your local statistics, start tracking services now if you aren’t already!
- Download your final product as a PNG and share via Facebook etc.
- BONUS: You can also send these images at the bottom of emails to your library board, city council, nearest newspaper, nearest radio, donors, partners… reminding them of your current services.
Contact Reb if you need help customizing these graphics!
Katie (Glenwood City) asked for help identifying a tool to use to make a screen capture video tutorial for her patrons to show them how to request local holds for curbside pickup.
Here at IFLS I use a Mac, which was here when I got here. QuickTime and iMovie are both installed on this computer, so those are the tools I use to make videos. Leah uses the native recording tools in GoToWebinar to record webinars and saves those to Vimeo, and uses a captioning service. We’re all quickly become adept at Zoom, and you can record Zoom meetings as well.
That wasn’t very useful for Katie, though. While I was off researching options, Katie found and used Screencast-o-matic. (Here’s what Katie’s video looks like.) Screencast-o-matic’s free screen recorder is pretty intuitive and easy to use. For $1.65/month you can also access some paid features like editing and captioning. Bethany Bulgrin, IFLS Bibliographic Services Cataloger, said that she had success using Screencast-o-matic for school.
Kayla from Plum City uses the video recording on her Windows 10 machine through the game bar. She sent along a link to this tutorial.
DPI Speed Test
Graphics and Talking Points
Click for links
That Mask Thing
There’s a lot of variety here to match your message. Creating a culture of cooperation is more effective than enforcement.
- It’s the Right Thing To Do Canva documents. Copy before you edit! It should say “It’s the Right Thing to Do”. Use jpg or png for Facebook posts and remember to include alt text in all your Facebook images.
- We’re in the Together poster.
- Older “Our Library Is…” posters
- Posters for libraries from Wyoming: “Wearing is Caring”
Marketing Monday Archives
What is Advocacy?
Don’t let the word scare you. Advocacy is simply talking to people who make funding and political decisions about libraries. It can be a little intimidating, but there are lots of great resources to help.
Advocacy doesn’t have to be a big campaign. A small step like writing a letter or inviting your local officials to library events can have a huge impact.